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Feb 264 min read

Reader Magnets vs. Paid Ads

Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

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Jan 152 min read

DIY Book Promo Images

There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...

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Aug 25, 20222 min read

Do You Need A Reader Magnet?

Let’s face it: producing a free piece of writing for readers isn’t always convenient. You’re busy, book production is expensive, and...

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Jun 21, 20222 min read

TikTok: A Necessity for The Modern Author?

About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...

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Apr 14, 20224 min read

Top 10 Tips for A Lucrative Mailing List

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

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Jan 18, 20221 min read

15 Social Media Posts Your Readers Will Love

Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.

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Jan 13, 20223 min read

Kickoff Your Mailing List: The Easy Way

The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...

18 views0 comments

Jan 4, 20224 min read

New Year, New You: 12 Ways to Grow Your Social Media Buzz

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

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Dec 28, 20212 min read

Animated Book Covers for Authors

I encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...

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Oct 5, 20213 min read

4 Ways to Boost A Free Book Promotion

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

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Oct 1, 20214 min read

Book Promotions: Investment or Gamble?

Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.

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Sep 22, 20213 min read

Losing Readers? Keep Your Mailing List on Track

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

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Jun 2, 20213 min read

5 Occasions to Cull Your Mailing List

Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...

132 views0 comments

May 25, 20214 min read

Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization

Bookselling giant Amazon has a number of different built-in ways for authors to market their books...

65 views0 comments

May 3, 20213 min read

7 Irresistible Ideas for Reader Magnets

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

133 views0 comments

Mar 31, 20213 min read

Why Paid Book Advertising Services Fail

We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...

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Mar 29, 20214 min read

Pinterest and Instagram: Image Marketing for Authors

Authors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.

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Mar 4, 20214 min read

One List, Many Readers: When to Segment

Your mailing list represents your readership, and many authors treat it like the lifeblood it is.

26 views0 comments

Feb 24, 20213 min read

Cross Promoting: It's What The Cool Authors Do

Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...

82 views0 comments

Feb 15, 20213 min read

3 Simple Tricks That Will Improve Your Social Media Performance

A healthy, active following on social media can be one of the most powerful tools an author can ask for...

18 views0 comments

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