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Pen and Glory
Self-publishing, simplified.
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Feb 11, 20214 min read
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
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Dec 11, 20204 min read
3 Questions to Ask Before Choosing A Mailer
You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.
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Nov 18, 20203 min read
Top 5 Facebook Advertising Sins
Facebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...
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Nov 12, 20204 min read
8 Ways to Use Your Mailing List
Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.
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Oct 29, 20202 min read
Top 7 Book Marketing Resources
The recent self-publishing conference run by the Alliance of Independent Authors had an emphasis on technology this fall...
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Oct 26, 20204 min read
7 Book Marketing Mistakes Costing You Money
We all know that marketing your book effectively will make or break its success, but if you don’t know what you’re doing...
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Oct 20, 20205 min read
Top 10 Author Mailing List Mistakes
Your mailing list is a key part of your business as an author. It's arguably the simplest way to connect with readers, as well as one of...
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Oct 15, 20203 min read
Book Marketing 101
I talk a lot about marketing on this site, from mailing lists and optimization to on- and offline techniques to mastering the Kindle Store.
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Oct 13, 20203 min read
Top 7 Author Landing Page Mistakes
Sooner or later, you’ll need to design a landing page for your book. Landing pages are simple, single-page websites...
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Oct 7, 20203 min read
Why No One Reads Author Emails
If you were to open your email account right now, how much junk would you see? Be honest now.
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Sep 15, 20203 min read
Are You Ready to Build An Author Site?
You’ve written your book (or books), built your platform, and are now buckling your seat-belt to swing into the writing fast lane.
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