Keeping a mailing list sounds like and should be a simple part of your work as an author, but the wrong one can cost a lot of time...

Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...

For the purpose of this article, let’s define a reader magnet as a short story, novella, or novel...

If you want to get serious about publishing your book, this is one of the most important questions you will need to ask...

No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...

If you’ve managed to land an author interview, it’s your time to shine! Interviews can be a lot of fun and a great way to...

About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...

Awards and competitions can be a lot of fun and a quick way to boost popularity and prestige, both for self-published writers and those...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

What’s your book about? That’s a hard question to answer. For some writers, it’s almost impossible. Even if it seems easy to sit down...

Kicking a series off with a free book used to be the way to go, but times have changed. Amazon’s policies have changed even more.

Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

I encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...