It can be a good idea to identify yourself with a single genre, learn the basic ins and outs and rise to the top while producing...

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

Most people associate branding with big businesses and companies: Apple, Walmart, UPS. The list goes on...

Author branding is simple when you write only one kind of book. Romance authors tend towards similar brand expressions...

Ten years ago, “hashtag” was a new term coined by Twitter to describe a way of pushing certain words or phrases to popularity on its site.

Whether you’re designing a cover for your book or just want to create an attractive interior...

The art of developing a narrative voice (or voices) is a skill learned through the process of reading and writing.

Facebook is a key hub for any writer looking to build a powerful presence online. As of early 2019...

Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.

Sooner or later, you’ll need to design a landing page for your book. Landing pages are simple, single-page websites...

If you were to open your email account right now, how much junk would you see? Be honest now.

If you want to stand out in the self-publishing world, you need to do more than write and hit “publish.” You need quality covers...

A couple of years ago, I decided to query one of my books to a series of agents. Like most of my books. . .