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Mar 113 min read

Top 3 Mailers for Authors: 2024 Edition

Keeping a mailing list sounds like and should be a simple part of your work as an author, but the wrong one can cost a lot of time...

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Dec 11, 20233 min read

Switching Genres? 5 Signs You Should (Or Shouldn't!)

It can be a good idea to identify yourself with a single genre, learn the basic ins and outs and rise to the top while producing...

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Sep 27, 20222 min read

The Author Blog: Nonfiction for Fiction Writers

The golden age of blogging is over, but nonfiction itself continues to be popular. Whether you want to help others, turn your writing...

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Sep 20, 20223 min read

Group Promos & Mailer Swaps: Your Secret Weapon

No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

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Jul 26, 20223 min read

Top 5 Tips for A Minimal Author Newsletter

Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...

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May 17, 20223 min read

Changing Genres: Powerful Strategy or Reckless Move?

You started writing in your first genre without a lot of thought. Maybe you figured that vampire romance would sell well...

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Apr 14, 20224 min read

Top 10 Tips for A Lucrative Mailing List

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

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Jan 13, 20223 min read

Kickoff Your Mailing List: The Easy Way

The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...

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Nov 5, 20213 min read

Beyond NaNo: Top 7 Tips to Grow Your Author Network

Writer support networks pop up everywhere in the month of November. Everyone joins NaNoWriMo, and more often than not...

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Oct 5, 20213 min read

4 Ways to Boost A Free Book Promotion

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

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Sep 22, 20213 min read

Losing Readers? Keep Your Mailing List on Track

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

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Sep 16, 20213 min read

Set up Your Own Author Book Signing

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

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Aug 27, 20214 min read

Build Your Own Book Selling Machine

Wouldn’t it be nice to sell books on autopilot? If you’re new to self-publishing or have only a few books under your belt...

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Jun 7, 20213 min read

3 Types of Newsletters All Authors Should Follow

Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...

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Jun 2, 20213 min read

5 Occasions to Cull Your Mailing List

Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...

132 views0 comments

May 3, 20213 min read

7 Irresistible Ideas for Reader Magnets

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

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Mar 4, 20214 min read

One List, Many Readers: When to Segment

Your mailing list represents your readership, and many authors treat it like the lifeblood it is.

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Jan 11, 20214 min read

Author Teams: Who's in Your Inner Circle?

Writers work alone, and many of us prefer it that way. We don’t want people looking over our shoulders, we strive for time alone to write...

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Dec 11, 20204 min read

3 Questions to Ask Before Choosing A Mailer

You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.

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Oct 27, 20201 min read

The Best Kept Secrets of Author Street Teams

People new to publishing might be surprised at the idea of an author street team or launch team.

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