Keeping a mailing list sounds like and should be a simple part of your work as an author, but the wrong one can cost a lot of time...

It can be a good idea to identify yourself with a single genre, learn the basic ins and outs and rise to the top while producing...

The golden age of blogging is over, but nonfiction itself continues to be popular. Whether you want to help others, turn your writing...

No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...

You started writing in your first genre without a lot of thought. Maybe you figured that vampire romance would sell well...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...

Writer support networks pop up everywhere in the month of November. Everyone joins NaNoWriMo, and more often than not...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

Wouldn’t it be nice to sell books on autopilot? If you’re new to self-publishing or have only a few books under your belt...

Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...

Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

Your mailing list represents your readership, and many authors treat it like the lifeblood it is.

Writers work alone, and many of us prefer it that way. We don’t want people looking over our shoulders, we strive for time alone to write...

You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.

People new to publishing might be surprised at the idea of an author street team or launch team.