Keeping a mailing list sounds like and should be a simple part of your work as an author, but the wrong one can cost a lot of time...

Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

Many of the best books go unnoticed—and many of the most noticed books are far from the best.

There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...

If you want your book to sell, you’ll need an audience to sell it to. That means that you’ll go much further if you know how to...

The gold-rush days of self-publishing are over. If you want to turn writing fiction into a career, you’ll need to use your head.

For the purpose of this article, let’s define a reader magnet as a short story, novella, or novel...

No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...

If you’ve managed to land an author interview, it’s your time to shine! Interviews can be a lot of fun and a great way to...

About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...

You started writing in your first genre without a lot of thought. Maybe you figured that vampire romance would sell well...

Awards and competitions can be a lot of fun and a quick way to boost popularity and prestige, both for self-published writers and those...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

I don’t write in a popular genre. Is it still possible for me to succeed as an author? That’s a popular question.

For many writers, the scariest part of self-publishing isn’t the fact that you take on the publishing job yourself, or even the hassle of...

Audiobooks are a great addition to your lineup, but they can be expensive and a relatively weak investment for authors who are...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.