Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

Many of the best books go unnoticed—and many of the most noticed books are far from the best.

There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...

It can be a good idea to identify yourself with a single genre, learn the basic ins and outs and rise to the top while producing...

If you want your book to sell, you’ll need an audience to sell it to. That means that you’ll go much further if you know how to...

The gold-rush days of self-publishing are over. If you want to turn writing fiction into a career, you’ll need to use your head.

No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

What’s your book about? That’s a hard question to answer. For some writers, it’s almost impossible. Even if it seems easy to sit down...

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

One of the top-growing services in the self-publishing industry is StoryOrigin: a massive community of authors working together...

Wouldn’t it be nice to sell books on autopilot? If you’re new to self-publishing or have only a few books under your belt...

Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...

Bookselling giant Amazon has a number of different built-in ways for authors to market their books...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...

Basic Prerelease Strategy You don’t need to prerelease your book. Distributors can accept your book the moment it is approved...