Reader Magnets vs. Paid Ads
Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...
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Pen and Glory
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Feb 124 min read
Getting Noticed: Book Presentation Tips
Many of the best books go unnoticed—and many of the most noticed books are far from the best.
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Jan 152 min read
DIY Book Promo Images
There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...
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Dec 11, 20233 min read
Switching Genres? 5 Signs You Should (Or Shouldn't!)
It can be a good idea to identify yourself with a single genre, learn the basic ins and outs and rise to the top while producing...
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Mar 27, 20234 min read
Writing to Market: How to Target The Right Audience for Your Book
If you want your book to sell, you’ll need an audience to sell it to. That means that you’ll go much further if you know how to...
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Mar 13, 20234 min read
5 Questions to Guide You to Your Most Lucrative Genre
The gold-rush days of self-publishing are over. If you want to turn writing fiction into a career, you’ll need to use your head.
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Sep 20, 20223 min read
Group Promos & Mailer Swaps: Your Secret Weapon
No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...
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Jun 21, 20222 min read
TikTok: A Necessity for The Modern Author?
About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...
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Apr 14, 20224 min read
Top 10 Tips for A Lucrative Mailing List
Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
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Feb 22, 20223 min read
Loglines: Sell Your Book with A Single Sentence
What’s your book about?
That’s a hard question to answer. For some writers, it’s almost impossible. Even if it seems easy to sit down...
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Jan 4, 20224 min read
New Year, New You: 12 Ways to Grow Your Social Media Buzz
While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...
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Oct 5, 20213 min read
4 Ways to Boost A Free Book Promotion
If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.
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Sep 16, 20213 min read
Set up Your Own Author Book Signing
Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...
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Sep 6, 20213 min read
StoryOrigin: Introduction And Review
One of the top-growing services in the self-publishing industry is StoryOrigin: a massive community of authors working together...
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Aug 27, 20214 min read
Build Your Own Book Selling Machine
Wouldn’t it be nice to sell books on autopilot?
If you’re new to self-publishing or have only a few books under your belt...
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Jun 7, 20213 min read
3 Types of Newsletters All Authors Should Follow
Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...
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May 25, 20214 min read
Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization
Bookselling giant Amazon has a number of different built-in ways for authors to market their books...
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May 3, 20213 min read
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
132 views0 comments
Feb 11, 20214 min read
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
308 views0 comments
Feb 8, 20215 min read
Get The Most out of Your Prerelease
Basic Prerelease Strategy
You don’t need to prerelease your book. Distributors can accept your book the moment it is approved...
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