No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...

Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

The art of developing a narrative voice (or voices) is a skill learned through the process of reading and writing.

You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.

If you have your own author site, you probably have an opt-in for your mailing list to go along with it.

Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.

Reviews are essential to a successful book launch. You can have a beautiful cover, top-tier editing and a riveting book description, but...

Your mailing list is a key part of your business as an author. It's arguably the simplest way to connect with readers, as well as one of...

Sooner or later, you’ll need to design a landing page for your book. Landing pages are simple, single-page websites...

If you were to open your email account right now, how much junk would you see? Be honest now.

You’ve written your book (or books), built your platform, and are now buckling your seat-belt to swing into the writing fast lane.