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Pen and Glory
Self-publishing, simplified.
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Sep 20, 20223 min read
Group Promos & Mailer Swaps: Your Secret Weapon
No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...
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Jul 26, 20223 min read
Top 5 Tips for A Minimal Author Newsletter
Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...
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Apr 14, 20224 min read
Top 10 Tips for A Lucrative Mailing List
Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
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Sep 16, 20213 min read
Set up Your Own Author Book Signing
Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...
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May 3, 20213 min read
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
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Jan 5, 20214 min read
5 Innovative Ways to Develop Your Author Voice
The art of developing a narrative voice (or voices) is a skill learned through the process of reading and writing.
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Dec 11, 20204 min read
3 Questions to Ask Before Choosing A Mailer
You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.
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Nov 20, 20203 min read
Relying on Opt-in Forms? Stop it!
If you have your own author site, you probably have an opt-in for your mailing list to go along with it.
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Nov 12, 20204 min read
8 Ways to Use Your Mailing List
Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.
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Nov 10, 20205 min read
Getting Reviews (The Stress-Free Way)
Reviews are essential to a successful book launch. You can have a beautiful cover, top-tier editing and a riveting book description, but...
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Oct 20, 20205 min read
Top 10 Author Mailing List Mistakes
Your mailing list is a key part of your business as an author. It's arguably the simplest way to connect with readers, as well as one of...
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Oct 13, 20203 min read
Top 7 Author Landing Page Mistakes
Sooner or later, you’ll need to design a landing page for your book. Landing pages are simple, single-page websites...
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Oct 7, 20203 min read
Why No One Reads Author Emails
If you were to open your email account right now, how much junk would you see? Be honest now.
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Sep 15, 20203 min read
Are You Ready to Build An Author Site?
You’ve written your book (or books), built your platform, and are now buckling your seat-belt to swing into the writing fast lane.
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