Feb 264 min readReader Magnets vs. Paid AdsEarlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...
May 25, 20214 min readAre Your Amazon Ads Paying Out? Conversion Rates, Tracking, and OptimizationBookselling giant Amazon has a number of different built-in ways for authors to market their books...
Mar 31, 20213 min readWhy Paid Book Advertising Services FailWe’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...