Pen and Glory

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Feb 264 min read

Reader Magnets vs. Paid Ads

Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

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May 25, 20214 min read

Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization

Bookselling giant Amazon has a number of different built-in ways for authors to market their books...

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Mar 31, 20213 min read

Why Paid Book Advertising Services Fail

We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...

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